Analysis of market demand for disposable women's menstrual pants.

In 2024, the market demand for menstrual pants is strong, and the market size continues to grow. The improvement of women's health awareness has driven the rapid growth of the menstrual pants market. Innovative technology and brand promotion will further expand market demand.

1. Market size and growth trend

In 2024, the global menstrual underwear (menstrual pants) market size is about US$200 million, showing strong market potential. According to forecasts, the global menstrual underwear market size is expected to increase from US$148 million in 2022 to US$901 million in 2032, with a compound annual growth rate of 20.30%. This growth is mainly due to the increase in female consumers' demand for comfort and convenience during menstruation, as well as the strengthening of market promotion.

2. Characteristics of consumer demand

Health and safety: Menstrual pants are made of special materials and structural design, which can effectively prevent leakage, provide more thoughtful protection for women's private parts, and meet consumers' needs for health and safety.

Comfort and convenience: Menstrual pants have various designs, including sports, daily, and night styles, to meet the individual needs of different consumers and improve comfort.

Brand and quality: With the intensification of market competition, consumers have higher and higher requirements for the brand and quality of menstrual pants, and tend to choose well-known brands and high-quality products.

3. Market competition pattern

Brand competition: There are many brands of menstrual pants on the market, and the competition is fierce. Well-known brands enhance their market competitiveness through innovative technology and quality improvement.

Channel competition: Online channels and offline channels develop in parallel, and online platforms have become one of the important channels for consumers to buy menstrual pants.

Price competition: There is a large difference in the price of menstrual pants on the market, and consumers can choose suitable products according to their own needs and economic conditions.

4. Market development trend

Innovative technology: Menstrual pants manufacturers will continue to invest in research and development to launch products with higher moisture absorption, breathability and comfort to meet consumers' demand for quality.

Brand promotion: Menstrual pants brands will increase their publicity efforts to increase brand awareness through advertising, social media and celebrity endorsements.

Personalized demand: As consumers' demand for personalization increases, the menstrual pants market will pay more attention to the diversity of designs and styles.

5. Market potential and challenges

Market potential: Most women have the need to use menstrual pants, the market size is huge, and the market potential is huge.

Challenges: The market competition is fierce, consumers have high requirements for brands and quality, and companies need to continuously innovate and improve quality to meet market demand.